Back to work

Case study · PKT Logistics Group · 2011 to present

Web & AI at PKT

11 websites for the group and its subsidiaries, a team of up to 5, and PKT AI BrandGuard for on-brand content.

Role
Web Developer cum Programmer (2011 to 2013); Head of Web Development & Creative Design (2024 to present)
Period
2011 to present
Tools
Web analytics, React, Tailwind CSS, PostgreSQL (Supabase), ASP.NET (VB)
Result
11 websites for the group and its subsidiaries, led by a team of up to 5

11

Websites for the company and its subsidiaries

Up to 5

People in the team I lead

2011

Building PKT’s web systems since

PKT AI Brandguard sign-in page with the headline Create and publish social posts that stay true to your brand, feature cards for automatic brand checks, multiple brands and team approvals, and a sign-in form with the email blurred
PKT AI BrandGuard, which checks social posts against the brand guideline before they go out
PKT Logistics Group website section reading Sustainability is at the heart of our journey, with cards for Logistics, Education and Automotive
The group’s corporate website, pktgroup.com
The Ship Campus website on its PKT Tour page, with sections on educational tours and events
The Ship Campus website, on its PKT Tour page
Culturistic website home page with the headline Creating a Culture of Champions over a neon corridor image
Culturistic, the group’s leadership and culture programmes site
PKT Autoworld dealership website showing a Proton e.MAS 5 hero slide and the Mazda, Peugeot, Kia and Proton brand logos
PKT Autoworld, the group’s car dealership website

The scope

I joined PKT Logistics Group in 2011 as a web developer, building websites and internal web applications for the company and its subsidiaries. Since June 2024 I have led web development and creative design for the group.

What I did

  • Lead a team of up to 5 in the design, development and maintenance of 11 websites for the company and its subsidiaries, using analytics to improve speed, SEO and accessibility.
  • Delivered the group’s corporate website and its sustainable logistics hub showcase.
  • Optimised content delivery and asset management for fast loading and scalability.
  • Directed brand and marketing assets, from logos and brochures to apparel and corporate calendars.

PKT AI BrandGuard

On my own initiative I built PKT AI BrandGuard, an AI platform for content compliance and brand governance. The Branding & Communication department uses it to check that everything going out on social media, such as reels and posters, follows the company brand guideline.

It is built with React, Tailwind CSS and PostgreSQL on Supabase.

Content strategy and AI video

I planned PKT’s social content around four pillars. Three come from the company Mission Statement: 5H Culture, Education and CSR. The fourth, Hero/Mastery, comes from the brand archetype. Every post on Facebook, TikTok, Instagram and LinkedIn maps to one of them.

Since August 2026 I have produced about 12 AI-generated videos a month with Google Flow, bringing generative AI into the group’s regular content production.

Earlier enterprise systems

  • Freight, warehouse and transport management systems in ASP.NET (VB) at Maxfame Technologies (2010 to 2011).
  • An online student registration system in ASP.NET (VB) for Kolej Dar Al-Hikmah (2018), built through IA Media Marketing.
Next case studyMilo Van PhenomenaGrew the Facebook page from 100+ to 60,000+ followers by 2015, with zero ad spend.Read next
Contact

Want this kind of result in your organisation?

Email me LinkedIn (opens in a new tab) CV